I absolutely LOVE this spot by Little Tikes.
It's just cute, hilarious and just leads me to believe how much Little Tikes are so much fun. That's what toys are supposed to do ain't it? Bring about fun and more fun for the little ones. This spot just takes the cake for me.
Quoted from Adweek:
A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random firings? Winner!
Little Tikes helps kick off the flood of pre-holiday toy advertising over the coming weeks with a faux behind-the-scenes spot, created in-house. The full-length clip below is for online only, with a shorter edit running on TV.
Kids run the show at the Little Tikes factory in Ohio, according to the ad, though they're under the watchful eye of the company's CEO. (Insider tip: That's not really MGA Entertainment CEO Isaac Larian, he of the famous $300 million battle with Mattel over the Bratz dolls. It's just some white-haired dude with a posh accent).
And kids, of course, come up with the best ideas, including this year's potential hot toys: the ride-on GiddyUp N' Go Pony and fluffy Lil' Blabberz. So parents, you'd best familiarize yourself with these items, if you want to know what to dive for on Black Friday.
But I need to question who is the target audience here? Parents? Children? I'm not sure.
If it's parents I'm thinking why would parents be watching this spot? Quite lame isn't it? I don't think I'll be watching this spot on Youtube as a parent, in fact I don't think I'd have the time to be watching such stuff on Youtube I'll probably be looking at other educational stuff for my little ones.
If it's kids, I'm wondering if the demography is right. After all Little Tikes are meant for toddlers to ages up to an estimated 8 years of age. I highly doubt children older than that would be enticed by Little Tikes toys, they would be craving for other toys with higher complexity and sophistication.
If it's parents I'm thinking why would parents be watching this spot? Quite lame isn't it? I don't think I'll be watching this spot on Youtube as a parent, in fact I don't think I'd have the time to be watching such stuff on Youtube I'll probably be looking at other educational stuff for my little ones.
If it's kids, I'm wondering if the demography is right. After all Little Tikes are meant for toddlers to ages up to an estimated 8 years of age. I highly doubt children older than that would be enticed by Little Tikes toys, they would be craving for other toys with higher complexity and sophistication.
Thus, as much as I love this spot, I'm wondering if this spot might be flawed if this floated about just cyber space? Or am I missing out the possibility that it might be shown at Target, other hypermarkets retailing toys, toy stores, and television during kid's prime time? And indeed I over-sighted this: Little Tikes helps kick off the flood of pre-holiday toy advertising over the coming weeks with a faux behind-the-scenes spot, created in-house. The full-length clip below is for online only, with a shorter edit running on TV.
In a nutshell, GOLD.
In a nutshell, GOLD.
