Stumbled upon this while filling myself up with much Ad-Juice from Ad-Age's Media News.
My two cents worth is: This is actually pretty good! I love Glee. Come on. You have to be some sort of sour and glum bitter puss to hate Glee. And, making an in-flight safety video this much fun and joy, why not! I don't even need to be looking at the awkward flight steward and stewardess anymore, I'd rather have them be fetching me some Coke and peanuts as I sit back to enjoy this 5minutes flight prelude! I can't help it but "move into the stratosphere" totally got my full on attention. I simply love the wit and that strange kind of humour. In fact, as I'm writing this entry I'm watching this for the sixth time. Yes, its such shame for me to say this, BUT I LIKE IT.
On the art direction note, I love the aesthetics of it. How this whole thing takes place in a sound stage or a hanger. How the whole plane is established by a couple of items that brings out the essences of an airplane. The lighting feels absolutely modern, and apt to the whole airplane direction. I absolutely love the cuts and quick editing pace, there's constantly something new to be looking at and something to pay attention to.
By the way, I'm sorry, did you check out this guy's expression here?
CLASS. I FEEL YOU BUDDY.
Sometimes you end up sitting beside a clueless f* you just want to slap yourself and that is ABSOLUTELY the kind of clap I occasionally want to give to my neighbour. Especially when I'm flying solo in coach.
So, on a personal note, I think the video hit me at a couple of personally relatable spots, along with the kind of wit and humor I would like my content to be embedded with.
And, if I need to be watching a couple of times if I'm a frequent flyer, true enough I will get very bored by the time I've seen this some umpteen times. But who wouldn't?
Sure this video does not work for everyone. Fortunately, it worked for me.
Before anyone escalate this matter and greet it with a burning torch, perhaps we could really sit back and think about what sort of safety video we want to be watching. So far I've seen a handful, and I'm not very impressed.
Virgin America and team, you get my two thumbs up.
Teehehe. Behind the Scenes gets me kinda excited. I love TV sets. That's one of the reasons why I pursued my Diploma in Film @ NP, anyways.
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