Hidayah introduced "Advertising and Promotion" by Chris Hackley during Wednesday's studio consultation.
Visited my polytechnic to check it up, and managed to find both first and second editions. Highly recommend the newly revised second edition, which includes e-marketing and the changing phase of modern day advertising — crucial to my FYP thesis research.
Personally found this more useful than "The Advertising Concept Book". Rather part money for Hackley's instead of the other.
No comments:
Post a Comment