I am carrying on with my last semester’s Statement of Intent, “engaging audiences through the use of sensory experiences”.
I’ve been reading around on a bi-zillion of topics on new dining experiences, what get’s people talking, the change in societies and cultures, for starters I’ve got a long list of books I need to read on. It’s so long I don’t know where to start. From marketing, economic, anthropology to psychology, good thing about it all, it’s everything I am madly interested in.
The book that tops the list is one by Sid Lee, on how to get everyone talking.
If I ever need to pick the ideal creative agency I wish to intern and work at, it’ll be Sid Lee. Simply love their experimental styles of advertising. After all, they were the few who pioneered the thought of making commercials look stylized to a point it looks like a short film.
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