The Barbie fabulous Experience

This has to be one heck of an experience! 

The Barbie Dreamhouse Experience is sure to send young and old Barbie fan into frantic mode. 

Barbie™ The Dreamhouse Experience is an interactive installation located at Sawgrass Mills in Sunrise, Florida. Barbie™ The Dreamhouse Experience™ brings the iconic Barbie™ Dreamhouse® toy to real life for fans of all ages. With interactive and personalized touches, guests have the opportunity to discover different rooms, living areas and to explore the 10,000 square feet of this larger-than-life version of Barbie™ doll's Dreamhouse® for a one-of-a-kind branded experience.

Connecting some dots in my head. Trying to use this concept to push Toys R Us further.

Mercedes Benz — The Magic Control Chicken

This video takes the cake for me.
Using a chicken to highlight Mercedes's new chassis stabilisation is sheer genius.

 

Chicken head tracking was all the rage beginning some 5 6 years ago. Same time "Chicken Head Tracking" was uploaded on Youtube, a whole string of videos went viral on the web. People, with chickens, exploiting their chicken's stabilising-move to conjure up mad hilarious home videos.

This totally goes in line with STEPPS theory I'm trying to incorporate into my projects.
i. Social Currency — sharing it made one seem like they had coolness, sense of humour and SCIENCE WIZARDRY knowledge. [dramatic music]
ii. Trigger — now every time I see a chicken, I think about Mercedes Benz's "Magic Body Control" feature. that's one heck of a trigger.

In a nutshell, not only is this 53sec spot hilarious. it's memorable.
It's easily triggered when I see an avian animal.

I can picture seeing pigeons bobbing around in a park, turning to a friend, and go, "Have you seen Mercedes recent ad on Youtube? They had chickens with a steadi-cam-heads, body-bobbing to some 70s 80s dance track. Mad hilarious!"

Brill.

SBTRKT — imo

SBTRKT's imo is kinda inspiring my up-coming shoot, which I hope to achieve something similar in terms of shooting style, lighting and effects.

Seriously. Inspirations. Coming from anywhere. Everywhere.

Poolside — Slow Down

Thursday afternoon.
Mad illustration rush.
But that doesn't mean I don't have time for a good chill out moment with my fav track by Poolside.
Need to get that mood going to stay on track.

Not the Best, and still trying

Working on my layout. 

Not the best, but still worth a shot.  

Been wrecking my brains, trying to think out of the box in order to produce some sort of incredible outcome. Perhaps I should have done some study on how to unleash creatively and inspire some out of the box thinking for my theory studies. 

Hmmm... 

Honing the "Creative Brief" skill, seriously?

I'm always having this love-hate relationship with Creative Briefs.

Though I've started writing them last semester, I honestly am still struggling to work with it.

Whenever I write a brief it ends up so madly long, and I always find so much stuff that my little jelly-welly sitting in my skull simply can't digest. Then, I end up stuck. Seriously stuck. I feel so overwhelmed by how much I found, I'm repulsed by the whole damn project. I simply want to shut down.

There seriously has to have a better way of working. Afterall, I'm here to be honing my craft in Art Direction, so seriously why the hell do I bother?

So, I needed to find a solution for this problem I'm facing. No matter what, I need to get my shit together, piece an effective creative brief for myself so I can get going. I seriously need to get my adrenaline pumping by making and crafting stuff.

This brings about my quest to better understand Creative Briefs, which I stumbled upon Beloved Brands Inc., sharing about what makes an Effective Creative Brief.

In a nutshell,

I. Advertising is really inside the box thinking.

A Creative Brief puts them in the right box.

II. The best Creative People are Problem Solvers, 

not blue sky thinkers. 

one more

III. The Smaller the Brief, 

The Bigger the Idea.

The last point. My Nirvana moment. 

I found this on Beloved Brands Inc's slides, seriously saving me from pain:

A good Brief should be brief, not long. 

A good Brief should have:

• 1 Objective
• 1 Main target tightly defined
• 1 Main Benefit (every other benefit can come later)
• 2 Main Reasons to Believe

Simple. 

Alright. Gonna get crackin'.

Uprising — Reading while staying home recuperating

Unfortunately, am down with the flu.

So as my nose drips away and my head burns up, I'm reading about sparking cultural movements in this book by Scott Goodson, Uprising. 

Scott Goodson is also on TEDTalks sharing about how movements shape the world.

Feeling inspired to conjure up some mad raving movemnts
but I think I'll be side-tracking if I do so.

Perhaps this would be more apt for other mates looking to start some sort of social revolution.

Lol. Maybe classmate, Lix might find this useful, since she's advocating for urban dwellers to take on the slow life. Perhaps, this could be applicable to my research at some point, after all, I'm asking advertisers to come together to create experiences for consumers. 

Knowledge always comes full circle. 

The Public x FabCafe Supported by Korg Presents PocoPoco, an intuitive and tactile MIDI Controller

This has to be, by far, one of the coolest musical interface/ MIDI controller I've seen. It has buttons that pop up, providing user some sort of a 3 dimensional sound-wave experience. Lights that changes as you switch tracks. And seriously the audio quality that is coming out of this little box (or, I assume is coming straight out without any mastering) is sounding way over the top.

Unfortunately, as commented by IDEEA lab, PocoPoco is not commercialised as of yet.

This is what I call : AN EXPERIENCE

Can't wait for PocoPoco to hit the markets.
Seriously would love to get one of these.

R.I.P. Teletext

Teletext will be ceasing operations from 30th September 2013.

— Teletext

Such fond, fond memories of Teletext.

Randomly keying in 3 digits to see what turns up, done most frequently when I'm bored late at night and can't get any sleep.

I've to admit the last time I've visited Teletext must have been a good decade ago; I was still in polytechnic, holding a crappy Nokia which I still could play snake on, checking the weather forecast and planning for my upcoming outdoor shoots.

Again. Who, of my age and younger, visits frigging Teletext these days? We all head to the internet. Seriously. Who, these days, cares about information displayed on some 8-bit graphic interface that looks something from the 80s. Even mom heads online to check on Toto and weather forecast. The Internet is a lot more amazing. 360degree scrolling, mad crazy coloured images with videos and nonsense adverts by the side. Teletext is flat. It's grandma.

And, there we go. One more bit of history goes down history lane.
Teletext, you have served us well.

Some imagery to remember Teletext as it is.

One minute of silence for you Teletext.