Using a chicken to highlight Mercedes's new chassis stabilisation is sheer genius.
Chicken head tracking was all the rage beginning some 5 6 years ago. Same time "Chicken Head Tracking" was uploaded on Youtube, a whole string of videos went viral on the web. People, with chickens, exploiting their chicken's stabilising-move to conjure up mad hilarious home videos.
This totally goes in line with STEPPS theory I'm trying to incorporate into my projects.
i. Social Currency — sharing it made one seem like they had coolness, sense of humour and SCIENCE WIZARDRY knowledge. [dramatic music]
ii. Trigger — now every time I see a chicken, I think about Mercedes Benz's "Magic Body Control" feature. that's one heck of a trigger.
In a nutshell, not only is this 53sec spot hilarious. it's memorable.
It's easily triggered when I see an avian animal.
I can picture seeing pigeons bobbing around in a park, turning to a friend, and go, "Have you seen Mercedes recent ad on Youtube? They had chickens with a steadi-cam-heads, body-bobbing to some 70s 80s dance track. Mad hilarious!"
Brill.
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