The Barbie fabulous Experience

This has to be one heck of an experience! 

The Barbie Dreamhouse Experience is sure to send young and old Barbie fan into frantic mode. 

Barbie™ The Dreamhouse Experience is an interactive installation located at Sawgrass Mills in Sunrise, Florida. Barbie™ The Dreamhouse Experience™ brings the iconic Barbie™ Dreamhouse® toy to real life for fans of all ages. With interactive and personalized touches, guests have the opportunity to discover different rooms, living areas and to explore the 10,000 square feet of this larger-than-life version of Barbie™ doll's Dreamhouse® for a one-of-a-kind branded experience.

Connecting some dots in my head. Trying to use this concept to push Toys R Us further.